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Five Questions: The State of the Broadcast Industry

We ask the same five questions of key broadcast industry equipment providers

By Charlie White

What's the state of the broadcast industry today? We asked key broadcast product vendors the same five specific questions about their products, customers and growth areas they see for their companies and the broadcast industry in general.  We now simultaineously publish the answers of all the companies that responded to our query, in hopes of giving you a good idea of the issues on the minds of broadcast equipment suppliers circa late 2006.

Here are the questions we asked the vendors:
1. Tell us why your biggest-selling product is so successful.
2. What do you hear your customers characterizing as their major problem that's solved by your products?
3. What do you see as the next growth area for the broadcast industry?
4. What's the biggest growth area for your company in particular?
5. How do you view the current state of HD conversion industry-wide? Is it a done deal or do we have a ways to go, and what's your company doing to assist in that switch?

Here are their responses:
Avid Technology
Grass Valley
Harris Corporation
Panasonic Broadcast
Quantel
Autodesk Media & Entertainment
AJA Video Systems